Bellow are planned posts for Instagram.  The farm already had a fairly active Instagram account, but these posts are more targeted on the farm classes.  The Instagram currently doesn't have very many posts of students in the farm classes and this is an attempt to bring in more of that.  It's important to show parents what students do on the farm and the fun they have there.  Kids playing with animals is a good way to gain attention.  In addition to these posts I replied to comments and commented on others' posts.  This was to gain followers and build relationships over social media.  I searched out Instagram users that were parents in Fort Collins and liked and commented on their posts.  By doing this the farm's Instagram was able to gain followers of the specific audience the farm is trying to reach.  Accompanied by that these posts could potentially gain the farm awarness and interests, ultimately leading to more customers.